Reliance General Insurance under digitization with the help of Liferay and InfoAxon
Liferay and InfoAxon have joined forces to drive digital transformation for Reliance General Insurance (RGI), marking a significant milestone in revolutionizing the insurance landscape through innovation and technology. RGI aims to deliver unparalleled digital experiences through this strategic partnership, enhancing engagement and value for its customers and partners. The collaboration between Liferay DXP, a leading Digital Experience Platform, and InfoAxon, a Digital Transformation Solutions provider, is set to transform RGI’s digital footprint across various channels.
Empowered by an innovative Data Lake (Customer Data Platform-CDP), real-time customer data will be converted into actionable insights, ensuring hyper-personalization and seamless digital experiences, thus fostering deeper engagement and boosting conversions. Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, expressed excitement about the partnership, highlighting its significance in driving innovation and technology adoption in the insurance sector. He emphasized the potential to deliver personalized omnichannel experiences at scale, enhancing customer satisfaction and loyalty.
Manish Gupta, General Manager, India & SAARC, Liferay, reiterated Liferay’s commitment to supporting RGI’s digital transformation journey, enabling optimized operations and engaging digital experiences across channels. Vineet Dahiya, Co-founder at InfoAxon, emphasized InfoAxon’s expertise in driving digital transformation for leading insurers globally, leveraging a decade-old partnership with Liferay. He highlighted the Digital Insurance Stack developed by InfoAxon, enabling accelerated product launches, maximized digital distribution opportunities, and rapidly delivering engaging Omnichannel experiences.
[Image Source: BB-BusinessWorld]
