Nischa Shah: journey from an investment banker to astonishingly earning Youtuber

Nischa Shah, a former investment banker, left her high-paying job to become a full-time YouTuber and now earns over Rs 8 crore annually

Shah has over 1 million subscribers on her YouTube channel, where she creates content on personal finance and self-development. She also offers a purchasing spending tracker to help others manage their finances. Shah worked in investment banking for a decade in London, most recently as an associate director at Crédit Agricole in 2022, earning over $256,000 annually. However, she felt unfulfilled and intellectually unstimulated in her corporate role. Shah realized the need to help people directly rather than corporations and governments. She discovered her passion for personal finance and making complex information accessible.

It was evident when she helped her parents avoid a significant tax bill by identifying key missed details by their accountant. In December 2021, Shah began creating YouTube videos about personal finance. Her channel quickly grew, and between May 2023 and May 2024, she earned over Rs 8 crore from her content. Nischa Shah made it clear to the reporting media that she makes it her basis of income and is now tied to the impact made rather than the hours she works, which appears liberating. Shah has no regrets about leaving her six-figure job, as she now finds fulfilment in helping others gain control over their finances. Her journey from investment banking to a successful YouTuber highlights the potential for career shifts that align more closely with personal passions and values.

[Image Source: RootsFund IG]