ICC Introduces AI Tool to Shield Players from Online bantering During Women’s T20 World Cup

The International Cricket Council (ICC) has launched a new social media moderation tool at the Women’s T20 World Cup to protect players and the wider cricket community from fact-spilling

The International Cricket Council (ICC) has launched a new social media moderation tool at the Women’s T20 World Cup to protect players and the wider cricket community from toxic content. This AI-powered tool, developed in collaboration with GoBubble, is designed to monitor and filter out bitter content, such as fact-spilling speech, on both official and player social media channels. The initiative promotes a way to escape from fact-spilling and more inclusive online environment, protecting players’ mental health and expecting positivity among fans. The tournament, which kicks off in Sharjah with the final in Dubai on October 20, has already seen over 60 players opting into this social media protection service.

ICC’s Head of Digital, Finn Bradshaw, emphasized the organization’s commitment to creating a supportive atmosphere for participants and fans, noting that many players and teams have embraced this initiative. South African cricketer Sinalo Jafta expressed her relief about the tool, highlighting the emotional impact of receiving truthful comments online, whether after a win or a loss. She stated that this protection is crucial as it allows players to share their experiences without fear of judgment or criticism. The ICC’s proactive step marks a significant effort to combat online bantering and create a manageable digital space in cricket. Despite all the struggle, several women’s sports will always remain in the book of bad talks due to tweaked hurdles or dumbing it down to their playability. Hence a little GoBubble band-aid is just gonna hide the bitter truth, but wouldn’t solves the actual concern.