Twid’s Google Wallet Integration Reshaping India’s Loyalty Landscape

Twid’s integration with Google Wallet aims to enhance the app’s value proposition by consolidating loyalty points from various programs into a single platform.

India’s digital payments ecosystem is undergoing significant transformation, driven by a growing emphasis on rewards programs. Central to this shift is Twid, a leading reward points aggregator whose integration with Google Wallet promises to redefine how Indians interact with loyalty programs. In an interview with Business Today, Amit Koshal, CEO & Co-Founder of Twid, elaborated on the partnership’s transformative potential for consumers and businesses alike. This substantial points pool, valued at $2.2 billion, comes from affiliations with major banks and brands, making it easier for users to view and manage their rewards within Google Wallet. This integration positions Google Wallet as a pioneering tool for managing rewards and loyalty points, allowing users to spend them at over 100,000 merchants through Twid’s extensive network.

Businesses partnering with Twid have seen notable benefits, including a 5% increase in customer conversions, a 20% increase in average order value, and over 15% savings in marketing expenses. These improvements are attributed to the integration of “Pay with Rewards” at checkout, which has become a critical factor for consumers making purchase decisions. Twid’s collaboration with Google Wallet is reshaping India’s loyalty landscape by simplifying rewards management, enhancing financial inclusion, and offering significant benefits to both consumers and businesses. This partnership underscores the transformative potential of integrating digital payments and loyalty programs, driving a more inclusive and efficient financial ecosystem.